repeat mailings - Posted by Kristine-CA
Posted by Kristine-CA on July 20, 2003 at 13:50:33:
JS: I’m a very inconsistent mail marketer. The only properties that get repeat mailings are properties that I’ve targeted for various reasons (vacant, abandoned, probate, tax defaulted, etc.). If the mail doesn’t come back as undeliverable and the property issue remains (or if I haven’t reached an owner by phone), I keep mailing.
The larger mailings to absentee owners–those of 1000 names–I’ve yet to send repeat mailings. I call these generic mailings because they don’t address the specific property in the text. I think these are week compared to my targeted mailings. I’ve gotten a couple of deals this way, but I’m not so sure how effective repeat mailings would be in this area and I’m not sure I will find out. I’m in the middle of moving my focus to an area with better properties and property values. I don’t the mind junkers. But I am tired of junkers in bad neighborhoods. I’ve just started doing mailings to both absentee and owner/occupants for one inner city zip code with approximately 8000 SFHs. We’ll see what happens there.
I have given no thought to sellers’ monthly cash needs. I don’t work pre-foreclosures or subject-to deals and don’t market to those sellers. Even though they do call. So, I don’t time my mailings at all. Interesting thought, though.
Sometimes I think all this marketing busywork is just that–something to do on the days when there is nothing one can do to get an escrow to close or a seller to work with you. Of course it fills the pipeline, but the marketing and results are very difficult for me correlate. I never know which deal came from what effort.
Happy mailing. Sincerely, Kristine