Posted by Merle E Woolley on March 16, 2001 at 17:47:27:
You make some excellent points. An ad with “I pay top prices” still suggests a bargain hunter.
I agree that the more explicit your ad, the fewer wasted calls. That was one of my hardest problems to overcome. I wanted lots of calls. After all, those years of sitting in sales meetings and training seminars had me believing in the “law of averages.” The more calls you make, the more sales you make. Problem is that making all those calls consumes a lot of energy. I decided it would be better to work smarter, not necessarily harder.
When trying to sell a house, I only want to talk to one person … the buyer. All th rest of the callers can leave me alone.
But, with sellers, different story. We have bought very few houses where the seller called with a plan to sell to us at a reduced price. Had we not taken those calls, we would have missed some good opportunities.
Even when we don’t buy a house, we try to help the seller find a solution to their problem. Often, the house has been listed, but not sold. They need to sell. We attempt to educate them somewhat about different ways to sell their house. We do not L/O, we only buy for cash. Taking this time to help them pays off many times over. We’ve had a couple of sellers who we counseled come back later and buy from us. Can’t tell you how many of these sellers have sent buyers to us.
My wife will tell you … no one dislikes talking on the phone any more than I do … but, I will take time for a prospective seller. Let me clarify that … we usually call them back. Don’t like answering the phone if I am doing something else. Good answering machine takes care of that.