Re: Postcard mailings…do these numbers add up - Posted by Ronald * Starr(in No CA)
Posted by Ronald * Starr(in No CA) on September 24, 2003 at 10:31:46:
Don’t try to anticipate the future. Nobody knows what will happen where you are. There is no way for you to project the future results with any accuracy.
When it comes to marketing there is only one thing that works: trying. That does not mean just one trial with one message. It means trying different messages to different markets over time. Even hitting the same mailing list again, as people’s situations change.
I did a mailing of about 825 cards four years ago to Sacramento, CA, property owners who lived away from the county and bought three properties. I could probably have bought two others later, but did not have the desire to follow through enough to buy them.
Last year, probably about July, I sent over 1300 cards to property owners here in Alameda, CA, where I live. Results: One letter “no,” two phone calls from people wanting 125 percent of market value.
Don’t ask what will happen. Send out your postcards and see what happens.
There have been posts about a service from the postoffice whereby you provide the text for a postcard and a list of names/addresses electronically. The postoffice creates and delivers the cards for, I believe, 17 cents each. Do an archive search on post cards, postal service, etc.
Good InvestingRon Starr