Posted by John Behle on March 23, 1999 at 18:22:03:
…without reading this special report.
Your ad, letter or flyer ought to have a headline similar to that.
The text then goes into explaining some of the risks and rewards of paper. Each risk is countered by the services you provide.
For example:
Problem - illiquidity - explain it’s saleable
Problem - Have to take a large discount - explain a partial
Problem - Having to foreclose - You buy or manage
Problem - Structuring the transaction - you help
There’s some examples.