Posted by Bobby on July 29, 2002 at 19:45:34:
Have advertised in Val-Pak for 7 years…but not for real estate.
My experience has been that the more frequently/often that you do it…the better off you are, so I would suggest over 2-3 or even 4 mailings (That would be 25,000 per time)
I personally would not want to spend this amount of money on a "test’ of this size…I would pick the area that I would like to own homes in (Target Area)
and mail 10,000 (1 zipcode) then repeat.
My experience with Val-Pak has been that the second mailing doubles the response that you did from the first.
By that time you can run your numbers (number of calls divided by how much it cost) = cost per lead.
Another issue that you need to address is this:
Val-Pak is targeted towards the female market more so than male.
Females do not think like males (there’s not enough space here to begin to explain the thought process
difference in women & men…
Just make sure that your message is geared to this market.