I think the take home message that one should get from the fact that so many successful people are using different approaches and getting results is that it ALL works. As has been said many times before, it’s not some magic wording of marketing materials that produces the results, it’s the fact that some sort of material is reaching the sellers at all. If it catches them at the right time, you’ve got yourself a deal.
Although, I let them know I am just a small “mom and pop” company. Your talk and your walk, JPiper calls it “stance”, show them that you know your stuff.
I wouldn’t want to advertise that I am Mr. BigBucks Company with all the real estate holdings in the county, but at the same time I don’t want someone to try and pierce my corporate veil because I acted on my own behalf and not my companies. I shoot for somewhere in the middle.
For anyone with any significant assets (or who plans to have significant assets) which is all of us, business should always be conducted in a corporate name for legal liability purposes. A lawsuit which results in a judgment against you personally can result in your wages being garnished, your bank accounts being levied, your personally property being seized by the Sheriff, etc. For that “down home feel”, it’s just not worth it.
Are you asking about marketing or about document signing? If it’s marketing you’re after, there was an interesting thread a ways back about “down home” versus professional company. Widely divergent views on that point. Joe Kaiser, who claims to have tried and tested most every approach you can think of, goes with the li’l ol’ me approach, that is, “I’m just a guy who wants to buy/LO/etc. your house.” No big company, no big program. I’ve talked to a number of other very successful investors who use the “we’re an experienced and professional organization” approach. Which is best?
Ya’ got me!
Contract always in a company name, title taken (or not) to fit the situation … corp itself if a rehab with quick horizon. Single member LLC as beneficiary of Land Trust holding the property if it’s a keeper.
Re: VOTE: How many uses a ‘company name’ and how many uses their name in real estate investing?? - Posted by Tim Jensen
Posted by Tim Jensen on April 06, 1999 at 14:56:08:
Ray,
I don’t think it really matters which approach you use. I think what is more important is that a person gets out there and lets it be known they are an investor.
On my business card it says “QUICK CASH for your house”
then my name and number.
Nothing fancy, but it gets my point accross. I think the message is more important than who is saying it.