Posted by Tim Jensen on March 09, 2001 at 16:05:51:
I do not think that the day of the week you send the direct mail is that big of a concern. The fact that you are mailing it is important. I would pay more attention to the message. I like to keep my message short and to the point. If you are mailing a postcard, I would have a title on the top and use a bright colored paper to catch the readers eye.